Born and nourished in the pristine waters of British Columbia’s coast and interior, Wild BC Salmon is one of Canada’s iconic seafood products, packed with high-quality protein, omega-3 fatty acids, vitamins, and minerals.

August marks the height of the season, where salmon swells in its pure, natural environment. From August 1 to 15, experience the rich, natural flavour of one of BC’s most recognizable ingredients at participating restaurants and retailers across the province. Discover all the ways you can participate below.

Ask for Wild BC Salmon!

Celebrate Wild BC Salmon

August 1 to 15, 2025 | At Participating Partners across BC

Participating Restaurants

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    The Barley Merchant
    Langley, BC
    Feature dish:
    Brown Sugar Mustard Glazed Wild BC Salmon, plated on a bed of house gnocchi with broccolini & charred tomatoes in a lemon herb cream sauce, finished with green onion & lemon

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    Wildlight Kitchen + Bar
    Vancouver, BC
    Feature dish:
    Torched Wild BC Salmon Aburi, with yuzu mayo, steamed chawanmushi, grilled asparagus, shishito vinaigrette, crispy ginger

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    Bar Bravo
    Vancouver, BC
    Feature dish:
    Mi Cuit of Wild BC Salmon, with hazelnut ajo blanco, garlic scape emulsion, Fraser Valley peas and radishes

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    Salmon n’ Bannock
    Vancouver, BC
    Feature dish:
    Sage Pesto Poached Wild BC Salmon, served with daily vegetables, roasted potatoes

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    Water Street Cafe
    Vancouver, BC
    Feature dish:
    Wild BC Salmon and Puttanesca

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    Deez Bar & Grill
    Qualicum Beach, BC
    Feature dish:
    Honey Glazed Wild BC Salmon, served with butter whipped potatoes, caesar salad, garlic bread

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    Qualicum Beach Cafe
    Qualicum Beach, BC
    Feature dish:
    Seared Wild BC Salmon, maple whiskey crushed potatoes, charred eggplant purée, broccolini, hazelnut and thyme crumbs, pickled sea asparagus, Dungeness crab oil

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    Nanoose Bay Cafe
    Nanoose Bay, BC
    Feature dish:
    Kafiir Lime Cured Wild BC Salmon, with miso butter, udon noodles, bok choy, bell pepper, grilled lime

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    Greenview Taphouse
    Nanoose Bay, BC
    Feature dish:
    Wild BC Salmon Burger, with crunchy slaw, cucumber, lemon dill aioli

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    Head to our Instagram to see the delicious wild salmon dishes being served up!

Why ask for Wild BC Salmon?

When dining out or grocery shopping? Throughout the salmon’s lifecycle, they migrate through the waters of the west coast, gaining nourishment and nutrients, resulting in a sustainable, highly flavourful and quality product. The fish’s migration patterns have, over time, created five distinct Wild BC Salmon species; the chinook, coho, keta, pink and perhaps the most well known, sockeye, each with its own defining characteristics.

While many of us may not pay any attention to the species past seeing it listed on a menu, the health of BC’s wild salmon is vital for several reasons. Salmon plays a key role in nutrient cycling in both aquatic and terrestrial ecosystems, while the commercial and recreational fishing industries depend heavily on healthy populations to support fishing families everywhere.

Participating Retailers

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    1 Fish 2 Fish Seafood Market
    Langley, BC
    Guest Chef Demo:
    Saturday, August 2
    11am - 12:30pm:
    Special guest chef demonstration by Chef Hiran Perera of Langley-based taproom and restaurant, The Barley Merchant.

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    7 Seas Fish Market
    Vancouver, BC
    Filet and Cooking Demo:
    Wednesday, August 6
    10am - 11:30am:
    Learn how to filet and cook fresh Wild BC Salmon at Kitsilano’s 7 Seas Fish Market with an in-store demonstration.

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    Inlet Seafoods
    Port Moody, BC
    Salmon Sampling: Saturday, August 9, 12pm - 2pm:
    Sampling of Inlet Seafoods’ house-made Wild BC Salmon pâté and fresh ikura.

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    The Fisherman’s Market
    Burnaby, BC
    Wild BC Salmon Takeover:
    Saturday, August 9,
    11am - 3pm:
    Exclusive Wild BC Salmon takeover, featuring special guest chef demonstration by Chef Alan Tse of the historic Water Street Cafe and a historical exhibit by the Gulf of Georgia Cannery Society.

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    Codfathers Seafood Market
    Kelowna, BC
    Salmon Blind Tasting:
    Saturday, August 9
    10:30am - 4:30pm:
    Try to identify each of the five Wild BC different salmon species, for a chance to win a fish box of the top catches.

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    The Daily Catch
    Vancouver, BC

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    eatFISH
    Vancouver, BC

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    Finest At Sea
    Victoria, BC

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    French Creek Seafood
    Parksville, BC

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    From tastings to special offers—see what’s happening at participating retailers on our Instagram!

Wild BC Salmon Recipes