The BC Salmon Marketing Council is a non-profit, generic marketing organization for wild BC salmon.

Formed in 1991by the commercial salmon fishermen in British Columbia, Canada to represent the harvesters and processors of commercially-caught wild BC salmon.

It is funded by the BC commercial fishermen and government sources to fulfill its official mandate:

  • benefit and promote the BC wild salmon industry;
  • conduct research and educational programs for the development and promotion of commercially harvested wild BC salmon, and;
  • communicate to national and international markets the quality, availability and value of wild BC salmon.

Council Members

Troll: Dane Chauvel (Chair)
Troll: Bob Fraumeni
Seine: Chris Ashton
Gillnet: Blake Tipton
First Nations: Henry Clifton
First Nations: William Gladstone
UFAWU: Guy Johnston
Large Processor: Dar Brinham (Canfisco)
Large Processor: John Nishidate (Grand Hale)
Small Processor: Guy Dean (Albion)
Small Processor: Steve Hughes (St. Jean’s Cannery)


Steven Richards, Managing Director
Derek Perkins, Marketing Manager – Strategy and Channel Integration
Lisa Simonsen, Marketing Manager – Branding and Activation
Leslie Budden, Administrator